Internet has gone far beyond a communication network. The introduction of its World Wide Web, accessed by thousands of people over the world, is causing fundamental changes in the way the traditional businesses are conducted. Today, the World Wide Web is not just a medium for sharing documents via the Internet, which has become a distributed development environment capable of providing information and other application resources to millions of people over the world.

Unlike many forms of media such as radio, magazine or television, the Web advertisement are not limited geographically. Even small companies, historically no way to attract businesses outside of their region, now can do globally in a cost-effective way. The persistent and comprehensive content of Web publishing holds the advantage over the other media, that the customers actively seek your advertisements rather than vice versa.

The Web is not just a place for advertising. Businesses on the Web include many activities and processes, such as marketing, direct sales, post-sales services, customer support, and information dissemination. The multimedia, texts, pictures and sounds mix, on the Web provides the excellent solution and support to all these activities and processes. Bringing all these activities and processes into the Web can result in the tremendous benefits to a company as well as its customers, such as follows:

• Reduce sales, advertising, marketing and communication costs.
• Establish a larger customer base and increase market shares.
• Directly obtain feedback from customers and improve services.
• Give the customers the up-to-date information.
• Lift up corporate image and increase product awareness.

We believe that a good Web site is not just for publishing some words and pictures. It should fully tap on the Web-based technology, and combine with creative minds and arts to well present the objective and corporate image, to get closed with customers, and to provide the best services.

Here are our basic steps to construct the Web site for you:

1. Determine your needs and your market position.
2. Come out a basic concept and plan.
3. Construct a basic page upon your agree on the terms and budgets.
4. Fulfill the whole concept in HTML and script programs.
5. Test on line.
6. Launch the site in the Internet, and register in a few popular search engines.
7. Broadcast your site to some related distributors and customers via email.

**********************************